Podcast by The Podcast Host
Podcast by The Podcast Host
12 December 2024
We've run a fair few surveys and reports this year, all of which have produced some interesting and actionable data. On this episode, we look at nine headline stats from 2024, and talk through the takeaways and lessons we can glean from them.
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55:53
05 December 2024
It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the same. However, data from the latest Podcast Marketing Trends Report suggests that isn't true, and December is actually one of the top months for combined podcast downloads.
On this episode, we dig into the details and offer some tips for keeping your feed active without doing yourself out of a well-earned rest.
Mentioned
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28 November 2024
It's time to delve into the findings of our 2024 Podcast Discoverability Survey. Here, you'll find data on everything from whether or not it's easy to find new podcasts, to how audio quality and ads affect podcast listenership.
We also talk through some other new posts on the site, as well as some published elsewhere (including one that we disagree with quite heavily!).
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01:07:09
25 November 2024
In this episode, Colin covers two major topics to help podcasters improve their shows. First, he dives deep into creating a unique value proposition, sometimes called a unique selling proposition (USP) for your podcast, explaining how to make your show stand out and attract more listeners. He breaks down what makes a great USP, using examples from brands like Airbnb and Fjallraven, and shows how to apply these principles to podcasting. The second half focuses on interview preparation, where Colin shares nine actionable tips to conduct better podcast interviews, from proper guest research to creating engaging conversations that benefit both the guest and the audience.
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15 November 2024
There are plenty of places online where you can ask for podcast comments and get in on the episode discussion. Here are some of the more popular options.
And, does your podcast need a media kit? Yes, definitely. A podcast media kit is a package of information about your podcast that’s easy to share and consume.
Also Mentioned
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42:10
08 November 2024
It isn't hard to make a podcast. Making a good podcast, however, is not easy. Here are nine common podcasting mistakes: think of this as a map to the traps that many podcasters tend to fall into, so you can avoid them.
Also Mentioned
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