The Problem With Provocative Titles (And Why We Use Them Anyway)

We recently did a bit of a masterclass on titling your podcast episodes, based on our WHISPER TITLES framework. This framework applies to any type of content, too, not just podcast episodes.

We wanted to build on that in this episode and explore the delicate balance of crafting podcast titles that are engaging yet avoid the contemptuous label of clickbait. We'll delve into the importance of titles in capturing attention amidst a competitive media landscape and share examples of misleading headlines from other media. We'll also talk about some examples where our own titles have sparked negative or critical reactions from others.

Mentioned

• Do We Need to Champion Spoken-Word Audio in a World of Video Hype?
• The Podcraft Academy
• Podcraft Listeners' Community