Podcast Discovery Stats in 2020 | How Do Listeners Discover New Shows?

We recently ran a listener survey, exploring the discovery and listening habits of 780 podcast consumers. 41% of participants have never run their own show before.

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Some of the key takeaways were

• 40% prefer to search their listening app's directory to discover new podcasts
• Podcasts are judged mostly on the description, and then their episode titles
• People don't care if they've never heard of the podcaster, or their guest
• 28.9% of listeners will give a show up to 15 minutes to “hook” them
• 27.5%, on the other hand, will only give it 5 minutes
• The vast majority of listeners are fine with ads in podcasts, within reason
• Going too long can lose you more listeners than going too short