PodCraft | How to Podcast & Craft a Fantastic Show

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The Podcast Host

27 March 2025

36m 14s

Podcast Launch Hype Is a Distraction—Focus on This Instead

00:00

36:14

It’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of products, films, albums, and books.

After a few days or weeks, it becomes pretty clear that a new game console or blockbuster movie has sunk or swam. But a podcast isn’t like that at all.

In this episode, we talk about why, before going on to dispel three common podcast launch myths.

Then, we'll go through our podcast's L.A.U.N.C.H framework—these tactics and techniques genuinely move the needle and are well worth your time and attention.

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