Turning Listeners Into Buyers, Algorithms in Podcasting, and the Benefits of Walking Meetings

Have you ever wondered how to turn loyal listeners into paying customers without feeling like you’re forcing the sale? In this episode, we explore practical ways to make that leap, from using dynamic ads wisely to weaving your own products and services naturally into your content. It’s all about adding value first and showing how what you offer can genuinely help.

We also chat about some of the bigger questions shaping podcasting right now. Should algorithms play a bigger role in helping people discover new shows, or do they risk limiting variety? Should you add a picture of yourself to your podcast cover art? And on a lighter note, we share how swapping a standard planning meeting for a walk outdoors has boosted our energy, creativity and focus.

Mentioned

• Alitu: The Podcast Maker
• The Podcraft Academy
• Are Algorithms Good for Podcasting?
• Micro-Speak Plus Accessible Recorder Review
• Should You Include Your Photo in Your Cover Art?
• The Truth About Audio-Only Podcasts in 2025
• 15 Editing Tips From 15 Years
• Short-Form Video Clips Could Cannibalise Podcasters' Real Audiences