Building a Business around your Podcast: Real Examples & Products you Can Create

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Discover how to build a thriving business around your podcast in this episode of Podcraft. Colin co-hosts this episode with the host of the Always Free podcast - Jason Graystone. They both shares their strategies for crafting a show that resonates with people and how to then monetize that content within a wider business. They discuss a whole range of things, including:

If you're early stage, or pre-launch:

what a BIG launch strategy looks like, with real tactics
how to make the best of the first 3 months of your show
iterating your show to find the best fit for you and your audience

If you're experienced and ready to build an income from your show:

creating a product line that aligns with your unique expertise
breakdown of our own products & services, and how they tie together
creating your first product in a few days, with real examples
how to overcome the fear of selling as a creator and feel confident in the value you offer
the value of being open and honest with your ideas, even if it turns some people off

Our goal was to give a really solid picture of how we both run businesses around content, and the steps you can take to start to build your own.

Here are a few of the resources mentioned: