PodCraft | How to Podcast & Craft a Fantastic Show

Podcast by The Podcast Host

PodCraft | How to Podcast & Craft a Fantastic Show

PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.

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Latest episodes

20 February 2025

The 400+ Episode Streak Podcaster: Mindset, Workflow + Building a Business Behind It

In this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, from the How to Not Get Sick and Die Podcast, and he shares how he built his show to over 400 episodes, much of that time while working a full-time job. We explore the psychology of consistency, practical systems for success, and strategies for maintaining quality content production.

Matty also shares insights on building a profitable business through podcasting, and using AI tools for content repurposing. Finally, we dig into the balance between different content platforms and the importance of focusing on what works rather than trying to be everywhere.

Whether you're just starting out or looking to scale your show, we're sharing actionable insights on building sustainable content workflows, recruiting and developing team members effectively, and creating a content strategy that stands the test of time.

Check out Matty's show over at https://podcasts.apple.com/gb/podcast/how-to-not-get-sick-and-die/id1450212088

And to make the production process even easier, check out: https://alitu.com - the easiest podcast creation platform on the planet.

Chapter List

00:00 - Introduction and Matty's Background

02:05 - Mindset for Consistent Podcasting

07:19 - Building Systems and Team Management

17:43 - Content Repurposing Workflow

23:39 - Business Model Behind the Podcast

34:01 - YouTube Strategy Discussion

43:36 - Content Volume and Platform Choice

52:30 - Wrap-up and Resources

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53:47

13 February 2025

Everything You Need to Know About Making a Podcast Trailer

An effective podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can also help you grow your audience. So... how do you make a good one?

Mentioned

00:00

37:21

07 February 2025

What Can We Learn From These Top Podcast Intros? How to Open Your Episodes

Each episode you release will be someone’s first impression of your show. A good podcast intro lets you manage your listener’s experience and let them know what’s in store immediately. Give them a sense of what they will get out of it and leave them no doubt that this is the podcast for them. Later on, use your outro to ensure you turn new listeners into followers or subscribers and guarantee they return for more.

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27:43

31 January 2025

Why Your CTAs Flop (& How to Fix Them!)

A Call to Action is when you ask your audience to do something. For example:

share the podcast episode with a friend,
review the show on Apple Podcasts or Podchaser
visit the podcast’s website, crowdfunding page, or social media content
click on a link in the show notes
And so much more!

Many podcasters feel frustrated at the lack of action from their call, however. In this episode, we talk about why you might be seeing little or no uptake with your CTAs, and offer a few tips for putting that right.

Check out our full Podcast Calls to Action guide, which accompanies this episode. And our own CTA this week is a request for you to take our (very quick) Podcraft Audience Survey.

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38:30

24 January 2025

Podcasting Used to Be Hard—Here’s What’s Changed

In the distant past, when listeners synced MP3 players with iTunes and early homo sapiens tried to get their shows in "New & Noteworthy", podcasting was a tricky medium to create content in. We used Skype and built websites out of sticks, and you could get eaten by a dinosaur when trying to upload your latest episode.

These days, it's much easier to make a podcast and reach your target audience. This episode isn't purely an "in our day" ramble, but also (hopefully!) some useful tips and advice about making the best of what's available to you now.

Mentioned

00:00

52:34

16 January 2025

Try These 6 Compelling & Shareable Content Frameworks

A quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast.

Lists: Where you break things down into bite-sized, numbered pieces that are easy to skim and share. Use lists to highlight top picks, tips, or resources your audience will love.

Comparisons: Where you help people decide by putting two options head-to-head. Break down the pros and cons so your audience can make smarter, more confident choices.

Reviews: Where you share your honest opinion about a product, service, or experience. Show your audience what’s great, what’s not, and whether it’s worth their time or money.

Case Studies: Where you tell real-life stories to inspire or teach your audience. Dive into successes, challenges, or unique approaches that they can learn from or relate to.

Costs: Where you break down what things cost and whether they’re worth it. Help your audience understand where to spend, where to save, and what to expect financially.

How-Tos: Where you teach your audience how to do something step by step. Make it simple, clear, and actionable so they can achieve their goals with confidence.

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10:43