
Podcast by The Podcast Host
Podcast by The Podcast Host
08 August 2025
There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some real-world case studies from ten successful independent podcasters?
Our recent survey suggested that only 1 in 4 indies monetize their content, despite the majority of them wanting to build some income streams.
So, on this episode of Podcraft, we’re going to dig into the monetization methods and strategies that have actually worked for our IndiePod Legends, as well as the many that haven’t!
The aim here is to show that while some revenue streams are a good fit for some, they don’t work so well for others. We’ll also answer questions like:
The Podcasts
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31 July 2025
Podcasting isn’t easy, but it doesn’t have to be complicated.
Figuring out who you want to reach and how you’ll serve them is hard work, but it’s the kind that truly moves the needle.
In 2025, we risk losing sight of that north star. Too often, clarity is traded for trends, and purpose is swapped for perceived expectations. Stay focused. The best podcasts still begin by serving real people, not chasing the algorithm.
On this episode, I'm joined by Rachel Corbett, who brings a wealth of podcasting experience to the table. We discuss some recent data collected through regular polls in our Podcraft Pointers newsletter. Then, we catch up on the latest tools, tactics, and techniques that are working well for us right now.
The "Podcasting" Name Debate
Video vs. Audio-Only Content
Monetisation Challenges with Video
Platform Control Issues
The Value of Audio-First Content
AI and Workflow Tools
Equipment and Setup
Industry Complexity
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55:21
23 July 2025
Tomas Loucky, better known as Tommen, is an expert in growing an audience on LinkedIN, and has been growing his Podcast 'Produced By' there for the past year. With over 20,000 followers, he joins Colin to talk about building a personal brand, repurposing podcast content, and finding great guests through LinkedIn. They dig into how to strike the right balance between personal and business-focused posts, and why authenticity and experimentation are key to growing an audience.
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17 July 2025
If you're looking to gather genuine feedback from your podcast listeners, surveys can be a powerful tool. But only if people are willing to complete them.
In this episode of Podcraft, you'll learn how to create listener surveys that generate more responses and more meaningful insights. Whether you're collecting feedback for your own decisions or planning to share the results publicly, these tips will help you get it right.
Also mentioned in this episode:
Our 2025 Indie Podcaster Survey is now open. Complete it and you'll receive a free PDF copy of our Podcast Growth book, plus the chance to win $500 worth of podcast gear from Lewitt.
Take the survey at thepodcasthost.com/survey25
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11 July 2025
What if the key to podcasting success isn't working harder, but working with more structure? More systems, more process. Many independent podcasters burn out trying to juggle content creation, editing, promotion, and everything in between. But there's a better way.
On this episode, Colin is joined by Layla Pomper, CEO of ProcessDriven. The pair explore how structured workflows can actually enhance, rather than hinder, your creative freedom. Layla reveals how independent podcasters can use documented processes and templates to reduce decision fatigue, prevent burnout, and scale their shows effectively.
You will also:
This episode offers actionable insights for podcasters looking to delegate tasks, minimise repetitive work, and focus on what matters most - creating original content and growing their audience.
Whether you're struggling with overwhelm or ready to scale, Layla's expertise in making business processes enjoyable will help you build a more organised, efficient podcasting workflow.
Also Mentioned
The 2025 Indie Podcasters Survey
A quick, easy, and cathartic click through your podcasting experience. Not only will you have the opportunity to win $500 of podcasting gear from Lewitt, you'll also be guaranteed to get a free PDF copy of our Podcast Growth book in your inbox once the survey closes!
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03 July 2025
Does your audience expect expertise or authenticity? On this episode, we're joined by Allan Tweddle of Small Investor Toolbox. He's published 13 episodes to date and has struggled with feelings of impostor syndrome, as well as early audience growth. Can we help him? Hit play to find out!
Resources Mentioned
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