PodCraft | How to Podcast & Craft a Fantastic Show

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Podcast by The Podcast Host

PodCraft | How to Podcast & Craft a Fantastic Show

PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.

Latest episodes

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08 April 2024

How Consistency Leads to Podcasting Success

Almost all the benefits of podcasting stem from one thing – and that’s consistency. If you publish quality content over a prolonged period of time, you eventually hit a critical mass of episodes you can now call your “back catalogue” – and it’s a powerful tool.

On this episode of Podcraft, we’re going to look at the benefits of this published body of work, which includes the ability for new listeners to binge your content, as well as providing you with a tonne of repurposing options, too.

Following up on our previous episode, From Doubt to Determination, we’ll also continue to explore the barriers and challenges our Indiepod Legends have faced, as well as how they’ve overcome them. It’s another value-packed programme filled with lessons, takeaways, and motivating anecdotes!

The Podcasts



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25 March 2024

From Doubt to Determination: Pushing Through the Podcasting Dip

What really makes someone a successful podcaster? Is it a certain number of episodes, downloads, or reviews? Is it whether content creation has become their full-time job? Or could it be because they've been recognised with a prestigious award?

In truth, we can gauge success in many ways, but ultimately, there's no certificate and a great degree of subjectivity. One thing we can all agree on, though, is that the best way to get to a position where you or your audience consider your podcast a success is to create quality content, consistently, over a prolonged period of time.

If there's one single answer to the "How do I make podcasting work for me?" question, that's it. It's an answer that sounds way too simple and obvious. And yet, actually doing it is much harder than choosing the right mic, the best software, and getting listed in all the major listening platforms.

Starting a podcast is relatively easy. Riding the wave of early enthusiasm to publish your first couple of episodes is easy, too. But to keep doing it for upwards of 300 episodes, or for over ten years? That takes something extra.

In this season of Podcraft, we're speaking to some of the best indie podcasters in the game. We want to really dig into how they've kept on going, the ways they've navigated each challenge or roadblock, and the many lessons they've learned along the way.

Listening to this series won't automatically pop a few hundred episodes in your own back catalogue, but it'll certainly arm you with enough knowledge and motivation to get there under your own steam.

In our opening episode, our Indiepod Legends share their insights into why they started out in the first place, and in many cases, it's because they made the podcast they wanted to listen to.

We're also going to talk about the thing that defeats many fledgling podcasters—quitting. You'll learn that many of our panel members have either wrestled with thoughts of giving up or taken long breaks to regroup and get back on track. Consistency over several years or hundreds of episodes isn't a straightforward, linear journey. If you do it for long enough, you'll hit many snags. But, as you'll learn in this episode, your podcast doesn't need to fall at the very first hurdle.

The Podcasts



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18 March 2024

What's the Future of Podcasting Tech? With Izabela & Mike Russell (Part 2!)

Izabela and Mike Russell of Music Radio Creative return to continue our conversation about the ever-evolving podcast landscape. Gear and tools may have gotten much better, but that doesn't always make them easier to set up and use. We also discuss the role of DAWs like Adobe Audition and Audacity compared to newer (often AI-driven) software. Finally, Mike and Izabela answer some questions about podcast growth, being surprised, and changing their minds. 



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13 February 2024

What CAN'T We Learn From Successful Podcasters?

In this episode, Colin and Matthew engage in a friendly debate about the role of gear in podcasting. While gear and equipment are often seen as important aspects of podcasting success, the hosts question whether they truly make a significant difference. They explore the mindset of successful podcasters and how their focus lies more on content creation, strategy, and promotion rather than the tools they use. The conversation also delves into the dangers of getting too caught up in equipment and workflows, which can lead to wasted time and distractions. Ultimately, they emphasize the importance of finding the right balance and avoiding the pressure to conform to popular gear choices, but rather focusing on what works best for your individual podcast.

Thanks to Alitu's AI for writing these shownotes!

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07 February 2024

Podcasting in 2014 Vs 2024, With Izabela & Mike Russell of Music Radio Creative

As the RSS feed approaches its 25th birthday, so does the word "podcasting" its 20th. But 2024 also sees the tenth anniversary of UKPOD14. On this episode of Podcraft, we're joined by the organisers of this important event, Mike and Izabela. We wanted to catch up on the past decade, talking about what has changed in the medium (as well as what hasn't!). We also touch on what the future might hold, and why simpler is often better when it comes to your recording setup and workflow. 



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18 December 2023

14 Ways to Grow your Podcast with Collaborations

Here, I dive into 14 powerful, unique collaboration strategies designed to exponentially grow your podcast audience and increase revenue. Whether you're a budding podcaster or a seasoned pro, these tips can fuel your approach to collaborations. Get ready to discover unique methods for teaming up with fellow podcasters, creating compelling content, and even boosting your income through strategic partnerships.


  • Explore how episode swapping can bring new listeners to your podcast.
  • Uncover the potential of social media and newsletter collaborations. 
  • Learn how to create engaging live stream events with fellow podcasters.
  • Discover how affiliate marketing can turn collaborations into revenue streams.

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