PodCraft | How to Podcast & Craft a Fantastic Show

PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.

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Latest episodes

24 April 2025

3 Signs You Have an Amateur Creator Mindset

We dive into the three sneaky signs you’re stuck in an amateur creator mindset: struggling with writer’s block, relying too much on motivation, and being scared to share your ideas.

On this episode, we'll break down why clarity beats inspiration, how small rituals and voice memos can kickstart your creative flow, and why documenting your journey publicly builds confidence and an audience. From AI tools like VoicePal to the power of a good title and a solid idea dump in Trello, this episode is packed with practical mindset shifts to help you create more consistently—and more confidently.

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17 April 2025

What Does a Podcast Producer Actually Do?

With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going from regular caller to planning and running the show. We'll find out more about the role of a podcast producer, as well as the similarities and differences between creating a show with a five-figure audience and the more typical podcasts of the average indie creator.

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11 April 2025

Will Content Sites Still Exist in 5 Years?

The landscape of online search is changing rapidly. While roughly 60% of Google searches now end without a click (known as "zero-click searches"), we discuss how this trend has actually been evolving for years - it's not just about AI.

Key points from our conversation:

Search behaviours have been changing gradually - Google has long provided direct answers for weather, sports scores, currency exchange, etc.
Content in the "middle ground" struggles most - generic, shallow content that doesn't fully answer questions.
The "barbell approach" to content creation: Focus on either high-utility, data-rich content OR uniquely human content (stories, experiences, opinions)
Distribution is becoming decentralized - YouTube, TikTok, and Reddit are becoming search engines in their own right.
Recommendation algorithms are replacing traditional search in many contexts.
Content sites aren't dying, but their role is evolving more toward conversion rather than discovery.

We also touched on how podcasting fits into this changing landscape, discussing the trend toward video podcasting while acknowledging the unique advantages of audio-only formats.

5 key takeaways:

Adapt your SEO - Keep the fundamentals but optimize for snippets and AI summaries
Diversify discovery channels - Don't put all content eggs in one basket
Build your owned audience - Email newsletters are rising again for good reason
Pick your side of the barbell - Expert structured content OR human stories and experiences
Be loud and unmistakably human - Personality matters more than ever

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03 April 2025

Our Episode Titles Are Better Than Yours - Here’s Why

A great podcast episode title isn’t just catchy—it grabs attention, boosts discoverability, and sets clear expectations for your audience. On this episode, we break down best practices, including ideal character length and front-loading key information, and introduce the WHISPER TITLES framework—13 proven structures to make your episodes more clickable. Whether you’re aiming for curiosity, emotion, or problem-solving, these strategies will help you craft titles that drive engagement and grow your podcast.

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Podcraft Pointers newsletter (full WHISPER TITLES guide will be emailed out next week!)

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27 March 2025

Podcast Launch Hype Is a Distraction—Focus on This Instead

It’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of products, films, albums, and books.

After a few days or weeks, it becomes pretty clear that a new game console or blockbuster movie has sunk or swam. But a podcast isn’t like that at all.

In this episode, we talk about why, before going on to dispel three common podcast launch myths.

Then, we'll go through our podcast's L.A.U.N.C.H framework—these tactics and techniques genuinely move the needle and are well worth your time and attention.

Mentioned in This Episode

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20 March 2025

Why You Don't Need to Spend More Than $50 on Podcast Gear!

There are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equipment in 2025 and give options, examples, and recommendations for every budget and format.

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