PodCraft | How to Podcast & Craft a Fantastic Show

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Podcast by The Podcast Host

PodCraft | How to Podcast & Craft a Fantastic Show

Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who've been there and done it. Whether you're just starting out or levelling up an existing show, Podcraft gives you the practical advice and honest insights you need to make it work.

Latest episodes

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31 July 2025

Are We Overcomplicating Podcasting?

Podcasting isn’t easy, but it doesn’t have to be complicated.

Figuring out who you want to reach and how you’ll serve them is hard work, but it’s the kind that truly moves the needle.

In 2025, we risk losing sight of that north star. Too often, clarity is traded for trends, and purpose is swapped for perceived expectations. Stay focused. The best podcasts still begin by serving real people, not chasing the algorithm.

On this episode, I'm joined by Rachel Corbett, who brings a wealth of podcasting experience to the table. We discuss some recent data collected through regular polls in our Podcraft Pointers newsletter. Then, we catch up on the latest tools, tactics, and techniques that are working well for us right now.

Key Talking Points

The "Podcasting" Name Debate

Video vs. Audio-Only Content

Monetisation Challenges with Video

  • Dynamic ad serving (industry standard) doesn't work on YouTube or Spotify's cached video feeds
  • Forces return to baked-in ads, creating same problems the industry solved years ago
  • Cuts off major monetisation channels for creators heavily dependent on Spotify

Platform Control Issues

The Value of Audio-First Content

AI and Workflow Tools

  • ChatGPT valuable for idea generation and content planning, not wholesale content creation
  • Adobe Enhance effective for audio cleanup
  • AI clipping tools not yet reliable for video editing
  • Canva increasingly useful for quick design and video creation

Equipment and Setup

Industry Complexity

  • Podcasting has become significantly more complex compared to simpler early days
  • Multiple platform considerations creating workflow complications
  • Need to balance innovation with accessibility for new creators

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23 July 2025

Growing a Podcast With LinkedIn

Tomas Loucky, better known as Tommen, is an expert in growing an audience on LinkedIN, and has been growing his Podcast 'Produced By' there for the past year. With over 20,000 followers, he joins Colin to talk about building a personal brand, repurposing podcast content, and finding great guests through LinkedIn. They dig into how to strike the right balance between personal and business-focused posts, and why authenticity and experimentation are key to growing an audience.

Check out Tomas's podcast Produced By with Tommen, along with his other channels and projects, right here.

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17 July 2025

3 Proven Tips to Make Your Surveys More Engaging

If you're looking to gather genuine feedback from your podcast listeners, surveys can be a powerful tool. But only if people are willing to complete them.

In this episode of Podcraft, you'll learn how to create listener surveys that generate more responses and more meaningful insights. Whether you're collecting feedback for your own decisions or planning to share the results publicly, these tips will help you get it right.

Also mentioned in this episode:

Our 2025 Indie Podcaster Survey is now open. Complete it and you'll receive a free PDF copy of our Podcast Growth book, plus the chance to win $500 worth of podcast gear from Lewitt.

Take the survey at thepodcasthost.com/survey25

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11 July 2025

How Systems Can Boost—Not Break—Your Creativity

What if the key to podcasting success isn't working harder, but working with more structure? More systems, more process. Many independent podcasters burn out trying to juggle content creation, editing, promotion, and everything in between. But there's a better way.

On this episode, Colin is joined by Layla Pomper, CEO of ProcessDriven. The pair explore how structured workflows can actually enhance, rather than hinder, your creative freedom. Layla reveals how independent podcasters can use documented processes and templates to reduce decision fatigue, prevent burnout, and scale their shows effectively.

You will also:

  • Discover practical strategies for systematising content planning, editing, and promotion while maintaining creative freedom.
  • Learn how creating recurring task lists and frameworks not only ensures consistency and quality but also provides the flexibility to take breaks without disrupting production.

This episode offers actionable insights for podcasters looking to delegate tasks, minimise repetitive work, and focus on what matters most - creating original content and growing their audience.

Whether you're struggling with overwhelm or ready to scale, Layla's expertise in making business processes enjoyable will help you build a more organised, efficient podcasting workflow.

Also Mentioned

The 2025 Indie Podcasters Survey

A quick, easy, and cathartic click through your podcasting experience. Not only will you have the opportunity to win $500 of podcasting gear from Lewitt, you'll also be guaranteed to get a free PDF copy of our Podcast Growth book in your inbox once the survey closes!

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03 July 2025

Imposter Syndrome, Content Validation, & Your First 10 Episodes

Does your audience expect expertise or authenticity? On this episode, we're joined by Allan Tweddle of Small Investor Toolbox. He's published 13 episodes to date and has struggled with feelings of impostor syndrome, as well as early audience growth. Can we help him? Hit play to find out!

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26 June 2025

The Problem With Provocative Titles (And Why We Use Them Anyway)

We recently did a bit of a masterclass on titling your podcast episodes, based on our WHISPER TITLES framework. This framework applies to any type of content, too, not just podcast episodes.

We wanted to build on that in this episode and explore the delicate balance of crafting podcast titles that are engaging yet avoid the contemptuous label of clickbait. We'll delve into the importance of titles in capturing attention amidst a competitive media landscape and share examples of misleading headlines from other media. We'll also talk about some examples where our own titles have sparked negative or critical reactions from others.

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