
Podcast by The Podcast Host
Podcast by The Podcast Host
31 July 2025
Podcasting isn’t easy, but it doesn’t have to be complicated.
Figuring out who you want to reach and how you’ll serve them is hard work, but it’s the kind that truly moves the needle.
In 2025, we risk losing sight of that north star. Too often, clarity is traded for trends, and purpose is swapped for perceived expectations. Stay focused. The best podcasts still begin by serving real people, not chasing the algorithm.
On this episode, I'm joined by Rachel Corbett, who brings a wealth of podcasting experience to the table. We discuss some recent data collected through regular polls in our Podcraft Pointers newsletter. Then, we catch up on the latest tools, tactics, and techniques that are working well for us right now.
The "Podcasting" Name Debate
Video vs. Audio-Only Content
Monetisation Challenges with Video
Platform Control Issues
The Value of Audio-First Content
AI and Workflow Tools
Equipment and Setup
Industry Complexity
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55:21
23 July 2025
Tomas Loucky, better known as Tommen, is an expert in growing an audience on LinkedIN, and has been growing his Podcast 'Produced By' there for the past year. With over 20,000 followers, he joins Colin to talk about building a personal brand, repurposing podcast content, and finding great guests through LinkedIn. They dig into how to strike the right balance between personal and business-focused posts, and why authenticity and experimentation are key to growing an audience.
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47:58
17 July 2025
If you're looking to gather genuine feedback from your podcast listeners, surveys can be a powerful tool. But only if people are willing to complete them.
In this episode of Podcraft, you'll learn how to create listener surveys that generate more responses and more meaningful insights. Whether you're collecting feedback for your own decisions or planning to share the results publicly, these tips will help you get it right.
Also mentioned in this episode:
Our 2025 Indie Podcaster Survey is now open. Complete it and you'll receive a free PDF copy of our Podcast Growth book, plus the chance to win $500 worth of podcast gear from Lewitt.
Take the survey at thepodcasthost.com/survey25
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09:47
11 July 2025
What if the key to podcasting success isn't working harder, but working with more structure? More systems, more process. Many independent podcasters burn out trying to juggle content creation, editing, promotion, and everything in between. But there's a better way.
On this episode, Colin is joined by Layla Pomper, CEO of ProcessDriven. The pair explore how structured workflows can actually enhance, rather than hinder, your creative freedom. Layla reveals how independent podcasters can use documented processes and templates to reduce decision fatigue, prevent burnout, and scale their shows effectively.
You will also:
This episode offers actionable insights for podcasters looking to delegate tasks, minimise repetitive work, and focus on what matters most - creating original content and growing their audience.
Whether you're struggling with overwhelm or ready to scale, Layla's expertise in making business processes enjoyable will help you build a more organised, efficient podcasting workflow.
Also Mentioned
The 2025 Indie Podcasters Survey
A quick, easy, and cathartic click through your podcasting experience. Not only will you have the opportunity to win $500 of podcasting gear from Lewitt, you'll also be guaranteed to get a free PDF copy of our Podcast Growth book in your inbox once the survey closes!
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38:46
03 July 2025
Does your audience expect expertise or authenticity? On this episode, we're joined by Allan Tweddle of Small Investor Toolbox. He's published 13 episodes to date and has struggled with feelings of impostor syndrome, as well as early audience growth. Can we help him? Hit play to find out!
Resources Mentioned
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59:49
26 June 2025
We recently did a bit of a masterclass on titling your podcast episodes, based on our WHISPER TITLES framework. This framework applies to any type of content, too, not just podcast episodes.
We wanted to build on that in this episode and explore the delicate balance of crafting podcast titles that are engaging yet avoid the contemptuous label of clickbait. We'll delve into the importance of titles in capturing attention amidst a competitive media landscape and share examples of misleading headlines from other media. We'll also talk about some examples where our own titles have sparked negative or critical reactions from others.
Mentioned
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