PodCraft | How to Podcast & Craft a Fantastic Show

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Podcast by The Podcast Host

PodCraft | How to Podcast & Craft a Fantastic Show

PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.

Latest episodes

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01 November 2024

Turning Non-Listeners Into Podcast Lovers, & Best Podcast Gifts

To grow audiences of people as passionate about your show’s topic as you are, podcasters need to do the work to engage non-listeners. Not only does this grow your show, but it helps the podcast medium as a whole. It’s rare for a podcast listener to only listen to one show, so others will benefit from the work each creator does to engage non-listeners. As the old saying goes, “A rising tide lifts all boats”.

We’ve written about the “Why” before; now it’s time to turn to the “How”. So here are 13 tips and strategies to reach podcast non-listeners and turn them into podcast lovers

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25 October 2024

Preventing Podfade: 8 Tips For Your First 8 Episodes

If you’ve published your first handful of episodes and already feel your momentum, motivation, and inspiration slipping away, then here are eight pieces of advice to help you turn things around.

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18 October 2024

Is There a "Best" Success Metric for Your Podcast?

Many podcasters are looking beyond download stats to get success metrics for their shows. But the nature of podcasting doesn't make it easy. On this episode, we discuss data from a study that suggests indie creators want podcast measurement standardisation.

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11 October 2024

Is There a Future for Long-Form Content in a Short-Form World?

There’s no doubt that we’re living in a world of micro-content overload. With the rise of short-form platforms like TikTok and Instagram, creators and brands are in a continuous fight for a piece of our attention spans (which are now shorter than a goldfish’s, apparently, thanks to smartphones). 

You don’t need to look far to see marketers proclaiming the death of long-form content. I’m paraphrasing here, but it’s certainly the sentiment we’re being fed: Our lives are way too busy, there’s too much to consume, and no one has the time or patience to go deep into the detail anymore.

But is this really the case? And is the rise of short-form content really a threat to podcasting?

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03 October 2024

How to Create 24 Pieces of Content From One Video Podcast

One of our IndiePod Legends on Season 20 was Daren Lake of the One Percent Better Runner podcast. Throughout the season, Daren talked passionately and enthusiastically about his content-stacking approach and how he produces each episode in a way that enables him to meet his target audience where they are - on dozens of different platforms.

And the good news is that he's just laid out his entire framework for us, step by step. In How to Create 24 Pieces of Content From One Video Podcast, Daren holds nothing back as he walks us through his remarkably effective workflow.

This guide provides a straightforward process for creating 24 high-quality content pieces from a single episode, covering audio, video, written and image content. It’s a direct plan designed to enhance your podcast’s promotion efficiently and cost-effectively, helping you to achieve significant growth without extra frustration or financial burden.

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17 September 2024

Lessons Indie Podcasters Wish They Knew Before Launching

Our indiepod legends have given us many insights, tips, and words of advice this season. They're speaking from positions of authority and experience, but they didn't get there overnight. On the final episode of Season 20, we'll dig into what they wish they'd known before they started and ask about some mistakes they see new podcasters make.

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