PodCraft | How to Podcast & Craft a Fantastic Show

podcast artwork

Podcast by The Podcast Host

PodCraft | How to Podcast & Craft a Fantastic Show

PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.

Latest episodes

episode artwork

27 March 2025

Podcast Launch Hype Is a Distraction—Focus on This Instead

It’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of products, films, albums, and books.

After a few days or weeks, it becomes pretty clear that a new game console or blockbuster movie has sunk or swam. But a podcast isn’t like that at all.

In this episode, we talk about why, before going on to dispel three common podcast launch myths.

Then, we'll go through our podcast's L.A.U.N.C.H framework—these tactics and techniques genuinely move the needle and are well worth your time and attention.

Mentioned in This Episode

00:00

36:14

episode artwork

20 March 2025

Why You Don't Need to Spend More Than $50 on Podcast Gear!

There are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equipment in 2025 and give options, examples, and recommendations for every budget and format.

00:00

01:06:49

episode artwork

13 March 2025

Why We Quit Our Podcasts

If you've launched a lot of podcasts, you're likely also someone who's quit a lot of them - and that isn't a bad thing. Some shows and topics have natural life cycles, and whether we lose enthusiasm or just feel we've said all there is to say, there's no harm in drawing a line under things and moving on.

00:00

27:54

episode artwork

06 March 2025

How Much Could I Earn From Podcast Sponsorship as an Indie Creator?

We'll often say that podcast sponsorship isn't the only way to monetize a podcast, and for many creators, it likely isn't "the best". But all forms of podcast sponsorship aren't equal, and it's entirely possible that it could be lucrative for you, even without thousands of downloads.

00:00

42:31

episode artwork
episode artwork

20 February 2025

The 400+ Episode Streak Podcaster: Mindset, Workflow + Building a Business Behind It

In this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, from the How to Not Get Sick and Die Podcast, and he shares how he built his show to over 400 episodes, much of that time while working a full-time job. We explore the psychology of consistency, practical systems for success, and strategies for maintaining quality content production.

Matty also shares insights on building a profitable business through podcasting, and using AI tools for content repurposing. Finally, we dig into the balance between different content platforms and the importance of focusing on what works rather than trying to be everywhere.

Whether you're just starting out or looking to scale your show, we're sharing actionable insights on building sustainable content workflows, recruiting and developing team members effectively, and creating a content strategy that stands the test of time.

Check out Matty's show over at https://podcasts.apple.com/gb/podcast/how-to-not-get-sick-and-die/id1450212088

And to make the production process even easier, check out: https://alitu.com - the easiest podcast creation platform on the planet.

Chapter List

00:00 - Introduction and Matty's Background

02:05 - Mindset for Consistent Podcasting

07:19 - Building Systems and Team Management

17:43 - Content Repurposing Workflow

23:39 - Business Model Behind the Podcast

34:01 - YouTube Strategy Discussion

43:36 - Content Volume and Platform Choice

52:30 - Wrap-up and Resources

00:00

53:47

Copyright © PodCraft | How to Podcast & Craft a Fantastic Show. All rights reserved.

Powered by