PodCraft | How to Podcast & Craft a Fantastic Show

PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.

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Latest episodes

16 January 2025

Try These 6 Compelling & Shareable Content Frameworks

A quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast.

Lists: Where you break things down into bite-sized, numbered pieces that are easy to skim and share. Use lists to highlight top picks, tips, or resources your audience will love.

Comparisons: Where you help people decide by putting two options head-to-head. Break down the pros and cons so your audience can make smarter, more confident choices.

Reviews: Where you share your honest opinion about a product, service, or experience. Show your audience what’s great, what’s not, and whether it’s worth their time or money.

Case Studies: Where you tell real-life stories to inspire or teach your audience. Dive into successes, challenges, or unique approaches that they can learn from or relate to.

Costs: Where you break down what things cost and whether they’re worth it. Help your audience understand where to spend, where to save, and what to expect financially.

How-Tos: Where you teach your audience how to do something step by step. Make it simple, clear, and actionable so they can achieve their goals with confidence.

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10 January 2025

How Much Do Podcasters Make? & What's IN & OUT in Podcasting This Year?

Podcast celebrities aside, how much money can the everyday independent podcaster expect to make?

Well, the answer is “it depends”. But, based on our own experiences of well over a decade in the medium, here are some realistic breakdowns, examples, and goals.

Full article: How Much Money Do Podcasters Make?

Elsewhere, we also talk through a brilliant piece by Lauren Passell and Arielle Nissenblatt of Podcast Marketing Magic: Podcast Marketing and Publishing: What’s in and What’s Out for 2025?

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03 January 2025

Why So Many New Podcasters Are Embracing Solo Shows (Classic Episode)

43% of over 1,500 respondents told us they’d rather host a solo show than create content with other people. So why might this be?

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27 December 2024

Ultimate Podcaster Time-Saving Tips (Classic Episode)

Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"?

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19 December 2024

Getting Booked on Other Shows, Listener Pet Peeves, & How to Get Feedback

Being interviewed on another podcast is a great way to bring value to a wider audience and grow your own as a result. But most podcasters (even those who don't run interview shows) have inboxes choked full of spammy and cynical requests to guest on their show. On this episode, we'll show you how to create a compelling pitch that actually gets seen by its intended recipient. Who knew such things were possible?

On top of that, we discuss podcast listener pet peeves, as well as the various ways you can (effectively) get feedback on your podcast!

Mentioned

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12 December 2024

9 Great Podcast Stats From 2024

We've run a fair few surveys and reports this year, all of which have produced some interesting and actionable data. On this episode, we look at nine headline stats from 2024, and talk through the takeaways and lessons we can glean from them.

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