PodCraft by Alitu: Honing the Craft of Podcasting

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Podcast by Alitu via The Podcast Host

PodCraft by Alitu: Honing the Craft of Podcasting

Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who've been there and done it. Whether you're just starting out or levelling up an existing show, Podcraft gives you the practical advice and honest insights you need to make it work.
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Latest episodes

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29 December 2025

How Much Do You *Really* Know About Podcasting? The End-of-Year Quiz

We test your podcasting knowledge in a series of quizzes and challenges. Along the way, we tackle industry stats, listener behaviour, gear trends, and a mix of real and not-so-real podcasts, while reflecting on the numbers and themes that shaped podcasting over the past year.

Podcraft is brought to you by Alitu and The Podcast Host

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22 December 2025

Protecting Your Creative Brain in the Age of AI

Are you using AI to sharpen your thinking, or quietly letting it replace it?

Can podcasters and creators still work with AI without losing the slow, human thinking that makes ideas worth sharing? We talk about using AI as a sounding board rather than a generator, why “thinking walks” still matter, and how convenience can flatten creativity if you are not careful.

There are practical lessons, too. We cover how to handle co-hosted interviews without talking over each other, what changed after a recent home studio move, including audio and lighting choices, and details of a new podcast launch challenge aimed at getting shows live in January.

Mentioned

Colin's Video Lighting (Affiliate Links)

Podcraft is brought to you by Alitu and The Podcast Host

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44:37

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15 December 2025

Flat Downloads Don’t Always Mean Flat Growth. But They Might Hide a Bigger Problem

Imagine a podcaster who has been publishing for a couple of years. Every time they check their stats, the number is the same.

They assume they have hit a plateau.

So they spend more on marketing. They push harder on promotion. Nothing changes. The number stays flat.

What that number does not show is what is happening underneath. New listeners are finding the show. At the same time, existing listeners are drifting away. Growth and churn are cancelling each other out.

The show is moving. The metric makes it look stuck.

In this episode, we're joined by Dan Misener from Bumper to unpack why download numbers can be misleading, and what better signals actually tell you how your podcast is performing. We also tackle churn head-on. If new listeners are finding your show but not sticking around, we look at what might be driving that drop off and what you can do to change it.

Podcraft is brought to you by Alitu and The Podcast Host

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08 December 2025

Growth Tips for Stalling Audiences and Narrative Lessons for Non Fiction Podcasts

Fiction podcasts often hold listeners for longer than non-fiction shows. But what can non-fiction creators learn from this?

We break down the simple storytelling tools that keep audiences hooked, including open loops, stronger intros, clearer arcs, and themed seasons. We also highlight some easy wins that improve retention, such as smoother transitions, cleaner audio, and titles that set clearer expectations.

We then dive into a detailed review of a history and policy podcast and explore the lessons it offers for growth. Naming clarity, smarter show notes, and better use of a back catalogue all come up as high-impact opportunities. We also look at ways to reach more listeners through collaborations, community spaces, news-reactive episodes, and in-app promotion. The thread throughout is simple. Strengthen retention first, then build reach with structure, consistency, and relevance.

Mentioned

Podcraft is brought to you by Alitu and The Podcast Host

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01 December 2025

What’s the Best Way for a Small Podcast to Make Money?

What if monetising a podcast was simpler than the usual laundry list of tactics suggests? A new model called the Three As breaks earning potential into three clear paths:

  • Audience, which includes supporter perks and light ads
  • Authority, which covers coaching, courses, and specialist services
  • Assets, which includes books, products, and affiliate income

The aim is to choose the route that fits your show’s size and purpose rather than copy the strategies used by giants.

Elsewhere, recent Independent Podcaster survey results show creators splitting into two broad groups. Audio-first shows follow flexible production routines, while video-led podcasts often feel the pressure of weekly uploads from platforms like YouTube. These differences show up in formats, production time, and a growing worry that video’s rise could narrow the types of stories podcasters feel able to make.

There is also a look at the event season ahead and how to get more from it. The focus is on going in with clear intentions, using the space to meet potential guests, and treating each venue as a chance to make connections rather than sit through panels all day.

The episode ends with practical studio advice. Creating depth behind you, shaping your light, and mixing fixed and angled shots can all lift your visuals without expensive gear. A bit of planning and a thoughtful layout often matter more than the camera you use.

Podcraft is brought to you by Alitu and The Podcast Host

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51:55

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24 November 2025

100 Days of YouTube, 100 Podcast Listeners, and Why Both Matter (with Craig Hewitt)

In this conversation, Colin sits down with Craig Hewitt, founder of Castos, to discuss the shifting landscape of content creation. Fresh off completing a 100 Days of YouTube challenge, Craig shares why he chose video over podcasting during that time, what he learned about platform growth, and the powerful truths about podcast numbers versus engagement (where podcasting still shines!)

They explore the convergence of audio, video, and email platforms, the challenges of monetization in podcasting, how AI is reshaping content workflows (without replacing creators), and why a few hundred engaged podcast listeners might be more valuable than 100,000 YouTube views.

Guest

Craig Hewitt - Founder of Castos, a podcast hosting platform. Recently completed 100 Days of AI on YouTube, growing from 250 to 11,000 subscribers. Find him at Castos.com or search "Craig Hewitt" on YouTube.

Chapter Markers

[00:00] Introduction & Catching Up

[02:15] Has Podcasting Changed More in the Last Year?

[05:30] What is Podcasting in 3-5 Years?

[08:45] Craig's 100 Days of YouTube (And No Podcasting)

[12:20] The Convergence of Content Platforms

[16:00] Product Development: When to Expand vs Focus

[20:45] Spotify as a Video Platform

[25:30] Exclusive APIs and Platform Access

[30:15] What Really Matters in Podcast Software

[35:00] The Monetization Challenge

[42:30] AI in Content Creation

[48:00] Building AI-First Products

[52:15] Craig's AI Learnings from 100 Days

[56:45] Growing on YouTube: Concept is Everything

[62:00] The 800 vs 11,000 Paradox

[66:30] Small Audiences, Big Revenue

Key Takeaways

  • Platform choice matters: Optimize content for one channel rather than trying to make everything work everywhere
  • Engagement beats reach: A few hundred loyal podcast listeners can be more valuable than 100K YouTube views for certain business models
  • AI is a tool, not a replacement: It amplifies human capability but requires strategic implementation
  • Concept is king on YouTube: Title, thumbnail, and mass appeal trump production quality
  • Podcasting works best for: Coaches, consultants, and anyone with high-ticket offerings and existing audiences
  • The industry irony: Even podcast hosting companies prioritize YouTube and blogs over their own podcasts

Links & Resources

Notable Quotes

"For certain types of people in certain situations, a podcast is by far the most valuable kind of marketing real estate they can have. The rub is that's not everyone or even most people." - Craig Hewitt

"If you have 1,000 podcast listeners, you might convert 500 of them, but if you have 10,000 YouTube watchers, you might still only convert 500 of them." - Colin Gray

Subscribe to PodCraft for more conversations about running a successful podcast in today's evolving content landscape.

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