PodCraft by Alitu: Honing the Craft of Podcasting

Podcast by Alitu via The Podcast Host

PodCraft by Alitu: Honing the Craft of Podcasting

Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who've been there and done it. Whether you're just starting out or levelling up an existing show, Podcraft gives you the practical advice and honest insights you need to make it work.

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Latest episodes

04 May 2026

Surprising New Data About Podcast Fans Who Mostly Listen

According to a new report from Sounds Profitable, Audio Primes are podcast consumers who listen to at least 75% of their content as audio.

It's easy to imagine these listeners as eccentric holdouts from a bygone age; in it since 2004, fiercely loyal to their MP3 players, and manually downloading shows on the iTunes desktop app. (Not that there is anything wrong with this, by the way!)

But the data shows Audio Primes as an audience that skews younger. To add to their youthfulness, we see a group who are well-educated, high-earning, engaged, deliberate, loyal, and value word-of-mouth recommendations.

On this week's episode of Podcraft, I'm joined by the report's author, Tom Webster. Tom helps us understand more about who Audio Primes are, and what this can mean for us as indie creators in our own efforts to reach them.

Podcraft is brought to you by Alitu and The Podcast Host

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27 April 2026

YouTube Can Get You Discovered. But Can It Deliver?

When Apple Podcasts announced vastly improved video capabilities back in February, I'll admit that my first thought was, "Will anyone care?"

To my mind, if someone already watches video podcasts on YouTube, what incentive would there be to change platforms?

But, I missed one crucial aspect. Delivery.

On YouTube, you can hit subscribe and smash as many bells as you like; there's still no guarantee the platform will show you the new episodes of your favourite podcasts.

This is the crucial difference with video on Apple Podcasts, where you can follow a show and get all new episodes sent to you as soon as they're published.

For podcasters creating video, this provides a real incentive to let your YouTube viewers know there's a better place for them to keep up with you.

The Big Y might be helping you get in front of potential new fans, but can you trust it to serve up your new content to them week after week?

Even if the answer is "yes", it's brilliant to have other options available. And on this week's episode of Podcraft, I thoroughly enjoyed picking the brains of Buzzsprout's Alban Brooke, who really has his finger on the pulse with all of this.

Podcraft is brought to you by Alitu and The Podcast Host

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13 April 2026

"Authenticity" Is Just Lack of Effort? (And Other Hot Takes)

Does agreeing too much make for boring conversations? Will your podcast fail if you don't listen to other shows? And does the definition of a podcast really matter?

We tackle these hot takes and more on this week's Podcraft. It was a fun yet thought-provoking chat, and we're really enjoying the new format. Here's the full list:

No one cares what microphone you own
Authenticity is just a lack of effort
You should challenge your guests more
You should stop worrying about trying to reach Gen Z
You need to be a podcast listener to be a good creator
If you don't listen back to your episodes, no one else will
Agreeing too much is boring
The definition of a podcast doesn't really matter

Podcraft is brought to you by Alitu and The Podcast Host

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57:53

06 April 2026

Do Podcast Ads Do More Harm Than Good?

Back in November, our Independent Podcaster Report found that only 15% of creators were actively monetising their shows. Of those that did, the majority were running ads and sponsorship.

If you missed it, the full report is here.

This week on Podcraft, we got into the thornier side of that: can ads erode audience trust? Are they an annoyance? And how many is too many?

We picked apart some other claims, too:

AI voices will become indistinguishable from real hosts
One viral clip can change everything
YouTube rewards podcasters more than podcast apps do
If you don't have 5+ hours a week, don't start a podcast
Your podcast idea isn't unique
If you're not getting feedback, your podcast isn't memorable

Podcraft is brought to you by Alitu and The Podcast Host

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39:22

30 March 2026

Does "Owning Your Audience" Confuse Reach With Trust?

If you build an audience on a third-party platform, it's often said that you don't "own" that audience. But does this miss the point of what an audience actually is? That's just one of the discussion points this week as we continue our 'agree or disagree?' journey through podcasting.

Are Solo podcasts harder to grow than interview shows?
Are interviews the laziest form of podcasting?
Is owning your email list more important than growing your podcast?
Will AI replace most podcast editing within 2 years?
If you let AI write for you, will you lose the ability to write?
Are long-form podcasts dying?
Does consistency matter more than quality?
If your podcast isn’t growing, is it your fault?

Podcraft is brought to you by Alitu and The Podcast Host

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23 March 2026

Should Podcasting Never Feel Like Hard Work?

"Podcasting should never feel like hard work".

It sounds nice, but is it true? If it were that easy, wouldn't everyone have a massively successful podcast?

On the latest episode of Podcraft, we’re back with our “agree or disagree” format, running through a few statements and giving our take on each. Here's everything we discussed...

You should plan at least 10 episodes before launching
The narrower the niche, the better
Audiograms still work in 2026
It’s okay if your first 3 episodes sound bad
You might as well host on Spotify - it’s free
Short episodes perform better
Weekly publishing is unrealistic for most people
Podcasting advice creators are part of the problem

Podcraft is brought to you by Alitu and The Podcast Host

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